f1vlad's Journal: Mobile broadband thoughts

I just read a very thorough article on mobile broadband in USA: Engadget Labs: The best mobile data carrier in America. I highly recommend this article to all interested parties, but can't stop wondering about one thing, that is how all four carriers are now essentially provide internet that is limited. If you reach certain quota, and it's quite ridiculously small, you will get cut off in best case scenario. You will get charged by kilobyte/megabyte in your worst case nightmare scenario.

I have to admit, I am among those early [lucky] subscribers to my Sprint mobile broadband, who gets absolutely unlimited traffic. There were times I was far from home and have definitely reached 5Gb (currently known quota). Since I was concerned about very high fines, I called Sprint customer support to double check that I am indeed on unlimited plan. Having spent little under one hour on the phone, I got confirmation that, yes, indeed, I am among those early subscribers who are on unlimited plans that are no longer offered to anyone.

It's well known that ordinary Internet providers are introducing quotas as well. I guess I can't stop wondering about it and all this sounds sad and pessimistic for the future. I don't understand one thing -- why not offer more expensive unlimited plan, whether it's mobile or regular internet? In the case with mobile one, I reckon would never have signed up for 5Gb per month.