Blu-ray Struggles Dispite Downfall of HD-DVD

Recent market research discovers that despite the end of the format war, Blu-ray market share is not growing as expected. The article notes, " NPD said 45 percent of U.S. high-definition television owners now claim to be familiar with Blu-ray, up from 35 percent in June 2007. While just 6 percent of all consumers surveyed said they plan to buy a Blu-ray device, 9 percent of high-definition TV owners plan to buy one in the next six months, NPD said."

The article doesn't compare Blue-ray market share growth to that of successful formats like DVD or VHS.