inTheLoo's Journal: Microsoft to advertise Live Search with 404 spam.

Microsoft wants you to send 404 errors to their second rate search engine just like they will. Ars thinks this is a good idea, and notes you can chose your search engine and limit the search to your own site. What are the chances someone lost at your site will find what they are looking for with a search? Why would I want to use Microsoft's custom 404 page when so many others are available or I could roll my own? Why would I want to use a search engine that with results so obviously filtered by hand (first result is, "Digg - How to Remove Linux and Install Windows XP" others are pure FUD).