fragmentate's Journal: Cisco Pushes for Household Market

Cisco is pursuing the private consumer market rather than only targeting technophiles, and businesses. Cisco recently acquired Scientific-Atlanta, the second largest provider of digital cable hardware for consumer households. This could be the first step in getting them some name recognition. FoxNEWS reports, 'After setting records for profit and revenue, Cisco Systems Inc. (CSCO) is taking on a challenge that may be more formidable than pleasing Wall Street: The networking gear provider plans a consumer advertising push aimed at getting average Internet users -- not software programmers and hardware administrators -- to recognize and even embrace the brand.'

Simply adding a secure router to a home network -- rather than directly connecting a computer to a modem -- is a great first step to deterring would-be attackers from accessing those computers. This pursuit could be a boon for the internet as the completely unsecured machines would be less accessible.