the revenue of the company still are heavily depends on its market share from footwear products. This might leave Nike susceptible if for some reason the company's market share nike Free Run of footwear is eroded. Nike also depends a lot on the retailer sector which is highly price sensitive. Even though, the company has its own retailer outlets known as Nike Town, it derives much revenue from outer retailers. Nonetheless a lot of this revenue from retailers is lower, since retailers seem to behave as consumers by offering minimum profit margin. The margins appear to get constricted because retailers attempt to pass a little of the low pricing competition pressure on the company. Opportunities The company has opportunities in Product development which provides Nike with many chances to exploit new products. Even though Nike brand is intensely defended by the company who really trust that Nike brand image is not a fashion image. It is clear that many consumers who purchase Nike products do not all the time purchase the products to take part in sports;This exposure can imply the company could be manufacturing its products and/or selling them without making profit.

nike tn 2015 many of them buy as a trend, especially the youths. Thus one can argue that is a fashion image in the youth culture. This builds its own opportunities for the company, given that a product might become unfashionable prior to it wearing out i.e. customers require to replace their shoes. (The Washington Post, 2007) There also exists the opportunity in developing products like sunglasses and jewellery. These high value products seem to be connected with high profits compared to the company main line. (The Washington Post, 2007) Nike can also develop its business along international market, building on its well-built global brand image recognition. Today, many international markets have the disposable earnings to expend on premium priced items and high priced sports products. For instance, emerging global markets like China, Hong Kong and India are having a new wealthier generation of buyers. In addition there is also coming global sports events like the Olympics games to be held in China and the European football championship where the company has a good market opportunity to support its global market. (The Washington Post, 2007) Threats As a global company Nike is duly exposed to international environment of trading. The company nike tn purchases and sells its products in diverse currencies and thus expenses and margins can not be steady over prolonged time.

With the timberland Homme current high competition being witnessed in all industries, companies are increasingly being faced with new challenges to shirts, t-shirts and Jerseys for various sporting activities including, football, athletics, basketball, cricket, tennis, skateboarding and golf. Nike is a premium company that sells well branded and expensive products that are known for their superior quality. Nike is well known for the trademark "just do it" and it relates to the sporting spirit. This company has more than 500 factories in over 45 countries that are contracted to manufacture these products. With this extended production capacity, the company has elaborate marketing strategies that has made it possible for the company to realize its goals and objectives (Nike, 2008) Company logo; source: http://www.nike.com/ Table 1: Summary of important aspects of Nike Incorporated, adapted from: Nike (2008) Founded 1972 Key peoplePhilip Knight, co-founder, chairman Mark Parker, CEO and president IndustrySports equipments, sportswear, apparel and accessories RevenueUS$16.326 Billion (2007 FY) Net incomeUS$1.492 Billion (2007) Employees30,200 (January, 2008) Slogan Just Do It.