What a coincidence. That used to be my exact password until I read somewhere you aren't supposed to use your name as a password.
Maybe it's a case of Google having too much money and too many people who need to do something, anything, to look busy.
I've heard that in the next release in addition to showing hometown and birthdate, they will also show last four digits of your social security number, mother's maiden name, favorite movie, and the name of your first pet.
Do that many people actually click on ads? I don't think I ever have, not on purpose anyway.
Research is to see what everybody else has seen, and think what nobody else has thought.