This evening when I was driving home from class, I passed a brand new movie theater that opened on highway 316 between Atlanta and Athens. There were beautiful spotlights dancing in the clouds in the night sky, and I know they've been hyping up this new theater for months.
But for someone like me, there's just no incentive to go see movies. Roger Ebert did a nice piece on getting people back into theaters that was posted a while back on Slashdot, but I've never been a movie person to begin with.
So, movie producers and theater companies alike, here's how to attract a semi-yuppie who hates movies into your hallowed halls:
1. Turn the volume down. The number one reason I avoid movie theaters is because I like my hearing, and your too loud Dolby speakers are determined to destroy it. One out of five Americans has experienced some form of hearing loss, but I am not one of them. If you market a theater as a "quiet" theater with volume carefully tuned to proper levels for the equipment (and better yet, get some audiophile sound in there), I might be more willing to part with my money to spend time in your establishment.
2. Stop trying to be so family friendly. In the aforementioned "quiet" theater please ban all children under the age of 13. The only thing more likely to give me a migraine than a subwoofer set to "jet engine" is a screaming baby.
3. Have a full bar. Let's up that age to 21 and over only and let me get a giant 60 oz beer instead of a 60 oz soda.
4. Have shit I want to watch. I drove over an hour away to watch the Trigun movie in Atlanta, gladly paying $10 for an hour of subtitled Japanese cartoons. When the last ten good movies made were either a numbered Harry Potter installment or something from Disney/Pixar, it speaks volumes of the sorry sorry state of the industry.
5. Stop serving popcorn. The smell makes me want to vomit.
6. Stop with the 3D already. Everyone hates it. We're not going to love it. Just stop.
7. Reduce the prices. If you implement the full bar and 21 and only "quiet" theater as a niche market, you can totally charge a premium on the drinks and simply call the fee to watch the movie a bar "Cover charge." Ten bucks or lower is still my price point, since that's what the DVD will cost me in a month.
8. Advertisements for other movies are okay. Advertisements for non-movie products are commercials. If I wanted to watch commercials, I'd be watching television. (Except I don't watch television either.)
9. Going back to "show shit I want to see" - make movies I'd pay to watch. I'm a science fiction and fantasy fan, and I've been jonesin' for the purported Uglies movie that's been in vaporware land for the last two years. I want to watch it. Show it to me. If you make it, they might actually come...
10. Hire better writers. Good god, really? Also hire better actors. Pretty faces do not good actors make.