What is it with the Oakland/Emeryville IKEA store that makes people want to rant about it? The long queues for parking? The overcrowding due to too many shoppers? The lack of enough employees to answer any questions? Maybe they're the victim of their own success. It seems a lot of people had high expectations for IKEA, but the reality is never that great. And where are those orange (as in the fruit orange) lamps that people keep raving about?
I went to the new (relocated) IKEA store in suburban Philadelphia. It's big. Much bigger than the old store. In a prevous journal entry, I wrote about how it's been 17 years since IKEA opened their first US store in Plymouth Meeting. I hope they're successful with the new location.
I guess it takes a few visits to figure out how it works. When it opened in 1985 here, it was a very different experience from other furniture stores. No pushy salespeople, and the displays actually showed furniture used in their natural settings, not piled up almost one atop another. And the flat-packed boxes meant that you could actually take it home with you. Granted, you needed a car, and a lot of SF-bay people who didn't have cars were disappointed with IKEA at Emeryville.
The other thing people rant about is how low quality the cheap stuff is at IKEA. Yes, the cheap stuff won't last five years, but you can spend a little more and have furniture that does last ten years or more. There are also a few pieces whose designs were flawed in some way.
IKEA was festive today. I felt almost uncomfortable with so many employees and promotional people in the Marketplace area. Normally, you don't see very many employees, but this being the first day at the store, I can understand that they wanted it to be festive and have everyone there.
I think there will always be people who don't like IKEA, just like there are always people, some small percentage of customers who have gotten a bad experience and swear never to shop at a certain establishment ever again. Those people are mistaken, I believe, and their unwillingness to re-examine their own beliefs, and to try to answer the question, what went wrong, rather than assigning blame, this is something which prevents them from seeing clearly. Sure, IKEA isn't a high-quality furniture maker like Thomasville nor are they making famous designs like the Eames chairs by Herman Miller. But they fill a niche for low-cost products that last a reasonable length of time.
I think for the people of SF, a lot of people there have become familiar with the IKEA way of doing things, and the fact that the store is packed every weekend is a sign of their success. It's always striking how people are most vocal against change, but after a while they adapt to it.
IKEA's history is not on their web site, but from other web pages and news reports I've been able to gather, I have a basic history of IKEA stores in the US:
In 1985, they opened the first US store in Plymouth Meeting. Over the next few years, they opened five more stores in the US, which I'm guessing are Baltimore, Potomac Mills, Elizabeth, Long Island, and Burbank. They opened their Seattle store in 1992 (?), Chicago in 1998, and Emeryville in 2000. These are from web pages, so the dates may be completely off.