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Journal Journal: Best Ambush Marketing at the Beijing Olympics

Adidas pays around $80 million to be a sponsor of the Olympics and Li Ning gets to carry in the torch, practically burning much of that $80 million and advertising his company for free.

Li Ning isn't just China's most famous gymnast. He's also created the most popular Chinese shoe company, Li-Ning. This year, they're outfitting tons of Olympians, like Argentina's basketball squad, Tanzania's track & field athletes and even China's ping pong players. But they're not an official Olympic sponsor, which means a diminished role for the company in terms of domestic and international advertising during the Games.

So you can imagine how executives at Adidas must have felt when Li Ning stole the biggest moment in the entire Opening Ceremonies. A billion people in China saw him running across the rafters at the Bird's Nest and thought not just of the gymnast but also of his shoes.

This entire country was tuned into the Opening Ceremonies, and worldwide, millions more saw Li Ning light the torch and learned that he owns a shoe company. Even the best Clydesdale ad at the Super Bowl doesn't reach 100 million people.



Journal Journal: Sears at it again: burglar's reference 1

CA has another scoop on Sears

Sears' site allows any burglar to case a home from the comfort of their armchair and provide them with everything they'd need to bluff their way through picking it up for a "recall".

quotes from TFA:

Once you register, you can look up major purchases for ANY address. All you need to do is enter a name, address and phone number and if the person attached to that info has made a major purchase at sears you get that info!! They have no real controls in place -- you have to enter an onscreen code and they say that keeps your info safe, but that does not stop someone from entering other people's contact info to see their product purchases.

I checked this out, and sure enough, in about 2 minutes I was looking at every purchase my parents had made since 1989. What's worse, I had used no more info than is publicly listed in the phone book: their name, address, and telephone number. Once you have an account at and have logged in, select the first option (Home Profile) from the "Home" pull-down menu on the main page. In the upper right corner of the page, you should see a "Sears Purchase History", with a button labeled "Find my Products". The only information they asked for when I followed that button was a name, phone number, and address.

If you had major dealings with Sears, that information is now available to the public, from a television bought in 1978 to a stove which was purchased elsewhere but had been repaired by a Sears technician.


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