Or did you mean flair?
Apparently Aperture Labs are considering offering him a job.
Even if the software needed a professional set-up to calibrate for the individual surely this would drive the price down.
And think of the PR - all those people claiming MP3 players make you deaf - what if you made one that helped the deaf to hear?
Please, no jokes about the iEar or Google Cyborg.
Today's scientific question is: What in the world is electricity? And where does it go after it leaves the toaster? -- Dave Barry, "What is Electricity?"