Or did you mean flair?
Apparently Aperture Labs are considering offering him a job.
Even if the software needed a professional set-up to calibrate for the individual surely this would drive the price down.
And think of the PR - all those people claiming MP3 players make you deaf - what if you made one that helped the deaf to hear?
Please, no jokes about the iEar or Google Cyborg.
The sooner you fall behind, the more time you have to catch up.