Hat-pullOutRabbit() (Score 3, Insightful)

They're going to have to make this something special to compete with existing online music services. Napster has a subscription service, as well as a "Napster-to-go" scheme whereby users can put music onto compatible mobile devices. This supports WMA DRM seeing as it uses Windows Media Player 10 tech, so it's not like MS can claim exclusive compatibility with that without cutting out the whole Rhapsody range of services. The other main service at the moment is iTunes, which caters for a per-track market, and it the only thing that works with iPods as far as I know. Due to the methods iPods deal with files and DRM, Microsoft won't be able to offer music for those either.

As for the "Original Hand-Crafted content", won't that simply be MTV videos? iTunes already has "a range of music videos and television shows"

It seems to me that MS are trying to fill a hole that's already been covered...