This article seems, to me, almost like a Shameless Plug for the Snapper lawn supplies. It makes the company look good, look smart, look loyal to its customers, and so forth. I don't know about you, but that's how I interpreted it, at least.
[Crash programs] fail because they are based on the theory that, with nine women pregnant, you can get a baby a month. -- Wernher von Braun