I opened a Scribd account just to write scathing things when they show up in my search results. I've also taken to reporting these hits as spam to google in the hopes that someone will investigate.
It's very frustrating - most of the time, my search terms only ever appear on the list of search terms that has brought others to the page. 95% of the time, it's just an SEO feedback loop.
TRANSACTION CANCELLED - FARECARD RETURNED