1) Comcast/ATT/Cablevision/COX/etc all get their lobbyists push for this in the bill.
2) The Gub-ment pays these mega corps billions to build out in the mountains.
3) The people in these areas now have "access" to broadband... for only $79/month.
4) They don't sign up... Comcast/ATT/cablevision/etc don't care. They already made $300K per house passed in the build out already.