Comment Protection? Hah! (Score 1) 205
Try "peace of mind." It doesn't even have to be actual protection, just the sense that you're protected, even if it's just a bald-faced lie. And they're not afraid to taint that peace of mind if it guarantees sales.
Case in point: I put Norton Antivirus on my father's laptop. The newest version of NAV has a live map lit up with places where cybercrime is reported. Think about it for a moment. It doesn't help detect malware, it doesn't help find or remove viruses, and it does nothing to educate the user, unless you consider the message "Computer crime is everywhere!" to be in any way an informative message. It is there for one reason and one reason alone: to make the user afraid not to have it.
It's why I say "Norton Antivirus: You pay for the security. The fear is free."