You are cheating and that is not comparing the same thing. It is not legal to break your contract by jailbreaking and unlocking your phone.
I am talking about a totally carrier free unlocked phone. No contract, no subsidies. And in that case Apple is reaming your ass totally.
So, I am afraid that you are the one who is totally wrong and should check your facts.
How I am cheating? I am comparing the same thing (unless you are now claiming that the Nokia is sold WITHOUT subsidy, which therefore mean it is a cheaper phone than the iPhone becuase, well, it is much cheaper to make. Just because the O2 PAYG phone are subsidised slightly does NOT make it a bad thing for you to take advantage of this rather than stupidly paying over the odds for an already unlocked one. here I repeat my point regarding SIM-less phones in case you didn't understand my point of you not comparing like for like. If you buy a PAYG, you are NOT obligated in ANY WAY to continue using it after a month [on O2]. There is NO contract involved. IT is NOT ILLEGAL to unlock a phone as there are no laws AT ALL on this issue (ie. it is not illegal to unlock it, but the networks THEMSELVES do not have to unlock it for you). This applies EVEN to a contract phone (which we have ALREADY said that we are not considering due to a contract being, well a contract, where you would keep paying for the network usage regardless) So to summarise, I could either a) Exercise my consumer rights by taking advantage of the subsidy O2 generously applies to the PAYG iPhones, then after 1 months usage (and OUTSIDE of any contract) unlock it (yes,you dont need to JB it) TOTALLY WITHIN THE LAW it so I then had the carrier free phone you are claiming to compare. This iPhone would then cost (depending on which memory capacity) Â£439 or Â£539 (plus the 1 months Â£30 odd PAYG usage that O2 ask you to buy instore when you get the PARG phone). Yes this took advantage of subsidies, but so what? Surely if I am the one gaining benefit of the subsidies it is me "reaming O2s ass totally" (NOT Apple, who have already made their money through the O2 subsidy). or b) Go your way, allow NOT Apple but Expansys who are offering this Italian iPhone to "ream my ass totally" to quote you and pay almost double that Â£919,99 for a carrier free, unlocked iPhone. This offer has NOTHING to do with Apple, who do not support/endorse it, so how are they as a company "reaming my ass totally" on a phone which I can get for much cheaper, legally, using their approved distribution channels, this is purely a company who have seen a niche and decided to exploit those mal-informed muppets why importing Italian iPhones than charging extortionate amounts to do so. PS: IF you still do not believe that getting the subsidy paid for by O2 is a good idea than you only have to google "Apple iPhone SIM Unlocked" and it comes up with many traders who can import the Italian iPhones for you for around Â£550-Â£600, nowhere NEAR the Â£919.99 from the other site. PPS; If you want to dispute my use of the words Italian iPOhone it is because it is well known that in Italy it is totally illegal to sell any phone with ANY degree of locked-ness (there may be other countries, eg Finland i think) so it is frequently the place where people will import them so you can use them anywhere.