I must admit I was wondering why Wiki needs to be making money. I recently watched a program where the creator of Wikipedia was being interviewed and he was saying that they have hosting costs, around 10 employees mainly there to run servers and answer press calls and thats about it. The site is non-profit with that. The interviewer seemed amazed that the guy is not a dot com billionaire but at the same time the creator seemed not too fussed. He seemed more happy that he had the 8th most visited website in the world on his CV. That likely makes him plenty of money alone.