Actually, I oversimplified to the point of being partly misleading--- the few famous lab studies conducted on DDT that implicated it in egg shell thinning and carcinogenesis turned out to have been seriously flawed. When verifying the study results, others later found that in some studies the DDT had been contaminated with PCBs (powerful toxins/mutagens), in another rat study found the feed supply to have been heavily contaminated with aflotoxin (also a carcinogen) due to moldy conditions, etc. The studies that had originally implicated DDT were not in the majority, and so science was skeptical even at the time that DDT was the culprit (not that the press cared). When the flaws in the experiments were found and the studies repeated, they did not find DDT to have any significant affect on animal health or the reproductive success of bids (ie, no egg shell thinning). It was thus posited (but not proved) that if DDT was having an effect in wild populations, it was due to industrial contamination of the DDT, not the DDT itself.
Science corrected its mistake, but the media thought the original story was way more interesting. Truthiness isn't a new concept.