The incentive for manufacturers to ship USB peripherals was the existence of a critical mass of devices supporting said standard, which the iMac most certainly was not, and the appearance of better use cases for said interface
No, it was a critical mass of users who wanted those peripherals. USB interfaces are more complex than PS/2 and so mice and keyboards were more expensive when they had USB interfaces. It took economies of scale to get the prices down to similar levels, and these wouldn't have happened without something like the iMac selling in large quantities, because PC users (including myself) in 1998-2000 looked at buying a new mouse or keyboard, saw the USB version was more expensive than the PS/2 version, and went with the cheap one.
also USB was better, technically, and enabled for example scanners that did not need their own expensive interface card, or cheaper Winprinters because USB had the bandwidth to push rendering in the driver instead of the device
I'll give you scanners, because I owned a parallel port scanner and it took ages to wait for the images. For decent scanners the alternative was SCSI, and that was a lot more expensive. On the other hand, scanners were (and still are) a relatively small subset of the peripherals market. For printers, there was little advantage of USB. A parallel port could push data at the rate of the print head of a decent inkjet printer. We had a number of Inkjets that did all of the rasterisation on the host computer and pushed the data. Laser winprinters never really caught on to any great degree, and at the higher end ethernet interfaces let you avoid the bandwidth limitations.
What I was getting at is that USB was an established standard that Apple adopted and promoted but did not create it
And Thunderbolt, which was the topic of the original post, is also an Intel standard that Apple adopted and promoted but did not create.
and wasn't either the first or the largest manufacturer to use it
It was the first manufacturer to force users to use it. As I said, I bought a PC in 1996 with USB ports, but there were no USB peripherals for it. When they were introduced, they were more expensive than the alternative, and driver support sucked. I had absolutely no incentive to use USB. iMac users at the same time had no other alternative (the iMac also shipped with the least useable mouse ever, so almost everyone who bought one went out to look for a less-crap USB mouse after a few weeks of using it).
If we want to see what happens when Apple creates and is the first and largest adopter of a new technology, Firewire is a better example. Was it better then alternative technologies?
FireWire was only better than USB for devices that needed isochronous transfer or really high bandwidth. That basically meant video cameras and external hard drives, neither of which was a big enough market to drive a new standard. Video cameras were almost exclusively FireWire until USB 2.0, which was almost as good (supported isochronous transfer, ran almost as fast) and cheaper to implement. FireWire replaced SCSI on external hard drives, but most also added USB because it was cheap.
5% of the market for mice and keyboards is a huge market. 5% of the market for printers is still pretty big. 5% of the market for external disk drives and video cameras is a tiny market and not worth focussing on, unless it's the ultra-high end where every sale rakes in a huge profit (and FireWire still has a reasonable presence there).