They got themselves into this mess by imposing editorial control over the iPhone in the first place. They made their bed, now they get to lie in it.
This is the real problem I have with Apple and the fact that they control whatever content gets loaded to what they see as "their" devices. I miss the days when just anyone with programming knowledge could write a program to run on a computer. Today's hardware is far too locked down and protected by draconian DRM and similar "laws." Apple and similar companies seem to think that they are leasing hardware rather than selling it.