It pretty clear that Slava at RethinkDB is clueless about his problem. Sure, he has trouble finding top people. It apparently has never occurred to him that top people probably don't want to work there. I'm sorry, but from what I can see, it looks positively inane. My version of hell, because I like far tougher problems than can happen in that area.
It seems like its possible. I do like that they are upfront with their salary/stock options. (Stock options that *may* be worth something if this company of geniuses manages to come up with something that could be marketable to a buyout). Pure statistics alone, they will not.
And I can buy that the management is very technically able (as has been cited here), but not so realistic about hiring.
Probably read too much Joel on Software. Remember that tripe? He's implicitly and explicitly telling you to go about insisting on hiring future Nobel prize laureates and programmers that have their consciousness tuned for a power-conserving compact bytecode, so their skills can be applied to a recently web-enabled bugtracker in a job that will probably pay slightly better than the mean (this is essentially what the part about giving them better benefits/pay means) for similar work (ie not that much for that labor pool).
As a data point, I consider myself slightly above average, but not quite Turing or Dijkstra, and I was making their Engineer II level pay in a region of the East Coast with far lower cost of living (but not in the deep sticks either) a few years after high school. I can't imagine those smarter than me are so cavalier about the risk/benefit ratio of jumping to a startup with no product ready to go.
I point out my case, because I think if they really believe they are going to impress people with simply the salary quote, they are only going to attract people below my capabilities, which would be well below what they seem to "want". Sorry, but if those SV salaries look good to you (mind you this is a startup and not Google with fringes galore and other things), you are either underpaid and unaware or you just are not as good as you think (Dunning-Krueger, ahem).
A startup is far better off being upfront about exactly where they stand, what they do, and be prefectly frank with the risks involved and not blow smoke up your ass. The idiots will go batshit with your pie-in-the-sky, the *brightest* not so much. Don't try to PR style market to the brightest, they'll see though it and not like it.
And it might just be that those smart enough to know what they don't know, are not so quick to rush to a place where the website sounds like they have all the answers to DB problems. I, for one, took pause at their job postings. They see "visionary," I read into and between the lines and see "dogmatic adherence to our superior view"
That's another thing, you don't generally hire the best and brightest (the real best and brightest--in more than just code monkey) into "staff" positions, they usually don't fit well.
You have to have a little irrationality to go on the startup ride and it helps if the founders realize they are not *all* geniuses and smartness is multifaceted. If they can't find people in a market as liquid as Silicon Valley, they apparently can't pay the price and have to make their expectations more realistic, or simply wait longer and let probability do its thing.
There are bright people willing to work for low-pay (high short-term risk) if they feel the other benefits (thrill of doing something worthwhile) are worth it, or they like/believe in the reward. It's not all about base, of course, but that is something too.