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Comment Re:Short Study Timeframe (Score 1) 762

They compared it to the compact Toyota Matrix, which isn't really the same class of vehicle. The Prius is a mid-size car and it feels, drives and is bigger than the Matrix. The Matrix is close to the footprint of the Prius and has a bit more utility thanks to the wagon instead of a hatch, but they aren't directly comparable. Particularlly in terms of standard and optional features - the Matrix isn't nearly as well equipped as the Prius.
Microsoft

MS Design Lets You Put Batteries In Any Way You Want 453

jangel writes "While its strategy for mobile devices might be a mess, Microsoft has announced something we'll all benefit from. The company's patented design for battery contacts will allow users of portable devices — digital cameras, flashlights, remote controls, toys, you name it — to insert their batteries in any direction. Compatible with AA and AAA cells, among others, the 'InstaLoad' technology does not require special electronics or circuitry, the company claims."
Data Storage

Best Format For OS X and Linux HDD? 253

dogmatixpsych writes "I work in a neuroimaging laboratory. We mainly use OS X but we have computers running Linux and we have colleagues using Linux. Some of the work we do with Magnetic Resonance Images produces files that are upwards of 80GB. Due to HIPAA constraints, IT differences between departments, and the size of files we create, storage on local and portable media is the best option for transporting images between laboratories. What disk file system do Slashdot readers recommend for our external HDDs so that we can readily read and write to them using OS X and Linux? My default is to use HFS+ without journaling but I'm looking to see if there are better suggestions that are reliable, fast, and allow read/write access in OS X and Linux."
Image

Study Finds Fast-Food Logos Make You Impatient 122

A study conducted by the University of Toronto has found that exposure to fast-food logos can cause people to feel impatient and make them more likely to buy things. Subjects in the study were exposed to nearly imperceptible flashes of images (for 12 to 80 milliseconds) which included fast-food logos for some. The subjects were then asked to read about and choose between two different kinds of skin-care treatments, one of which was a three-in-one. Those who had the logos flashed before them read "significantly faster" and chose the more time-saving skin product. From the article: "The researchers concluded 'fast food, originally designed to save time, can have the unexpected consequence of inducing haste and impatience' and 'preference for time-saving products when there are potentially other important aspects upon which to choose a product.' So, basically, driving past a McDonald's on the highway has the potential to not only make you drive faster, it will make you more likely to buy two-for-one Pantene Pro-V Shampoo and Conditioner the next time you go to Duane Reade. One, it seems, is considerably less ominous than the other." I guess this explains why my nephews will chew on their seat belts and try to get out the windows just to be first into the McDonald's Playland.

Comment Re:Another example (Score 1) 762

Interesting math there - a sales total of 1.693%. How exactly does that work?

Considering that 0.993% of first week pirates "eventually" bought the app and currently 50% of his user base legally acquired the app, then there is a potential sales impact of less than 2% over the long-term. I would concur that it didn't impact his sales by much.

Comment Re:Yep (Score 1) 667

What astounds me is how terrible Toyota is at "stalking." Seriously, an email saying "Hey Amanda Old Friend, I need to crash at your place while this crap blows over" is a pretty pathetic attempt at threatening someone with bodily harm. I had much scarier responses to "roommate wanted" ads in college.

Comment Re:Whatever the legal question (Score 1) 339

The PBS article below expands on the details of the case. Prior to publishing her "letter to the editor" the paper was fully aware that it was a post from Myspace, not a true letter to the editor. In fact, the editor was the person who added her name to the letter, not the principal as stated in the /. piece. The author was made aware that her now deleted rant would be published as a letter to the editor. The author was assured by the paper that the "letter" would not run, but then they ran it anyway.

I think this is a prime "what not to do" example of journalistic ethics.

Media Shift @ PBS

Comment Re:Mac clone companies (Score 4, Insightful) 366

"Macs are over priced, but people pay that premium because they want an Apple product."

Your statement seems to contradict itself. If something were overpriced then it would cost more than the market would pay for it, slowly leading to the demise of the manufacturer. But as you note, Apple products seem sell reasonably well, even at a perceived price premium. That would lead me to conclude that, from a market perspective, their products are not truly overpriced.

If a company offers a product that the market percieves as superior, people will pay more for it. This applies to everything from dairy products to automobiles to consumer electronics. The fact that Apple is able to sell products for a reasonable profit isn't really much of an argument against them or their products.

Now if you'll excuse me, I'm going to drive my over-priced Honda home and watch my trendy, over-priced and fashionable Sony HDTV. (no, not really)

Comment Re:Good Game, "old media", it was mediocre... (Score 5, Insightful) 193

I recently overheard a web developer raving about this new online classifieds website he was launching in a few months. From what I could tell, it was solely focused on competing with Cragislist and they were going to achieve this by having very slick, graphical interface and unlimited sub-categorization. They were spending big money on this website and it was going to show!

Right then and there I knew their website, whatever it was called, was doomed to fail because they had missed the point. People neither need nor want a graphically slick, over-produced, banner-ad infested place to trade their toaster for a case of panty hose.

To boil your post (and maybe mine) down to a Han Solo quote "She may not look like much, but she's got it where it counts, kid."

Comment Re:Apples and Oranges err... Vistas? (Score 1) 858

Most of that is OSX, not the hardware. I have 2 seemingly ancient G4 Macs that are running Leopard quite nicely. Any Intel Mac would kill them on video encoding and the like, but for basic day-to-day tasks they are plenty fast.

In the end, the whole "price" argument against Macs is getting a little long in the tooth. Similar Nike's cost more than Starbury's. Sony TV's cost more than Olevia's for the same size/features. A house in one area is cheaper than the same house 5 miles away.

Every day millions of people spend slightly more for an item that they perceive to be superior/more popular/cooler than a similar item. I have a feeling this has been going on since the dawn of mankind.

Comment Re:Nashville's recording industry (Score 1) 331

And you forgot about the Tennessee Board of Regents budget cuts that are sending state universities and even downstream community colleges scrambling to cut programs and raise tuitions to cover the gap.

I suspect the folks who will end up paying for this are the very students that are being policed. They can just slip it into the "Technology Access Fee" or some such nonesense that students are already forced to pay even if they don't access any technologies.

Seriously guys, great job on such wonderfully timed legislation. I expect in the next 2 years we'll be seeing more embarassing stories like this about the Tennessee State Legislature given the direction it went in the last election.

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