Comment Re:We need this (Score 1) 178
Networks rely on these statistics because they are the only thing they have to show to advertisers.
But the advertisers are only interested in statistics that involve viewers who view their ads. That's why Neilsen doesn't include TiVo and online viewing in the surveys.
I think if demographics that view this content heavily online were counted, they would not have been so easy to cancel these shows.
If the online viewership were able to pay as much as traditional advertising does, you'd have a decent argument.