You would do well to study some of the personality profiling methods like MBTI or DISC to learn to understand why people do not react as you expect them to do.
If a company has to license a given technology from a vendor (e.g. HDCP from Intel) and pay fees per unit sold (HDCP fees for keys are quite low - in the cent range) that fee is part of the cost of the unit.
The same goes for a lot of licensed IP. Lite-On pays Sony (and others) for Blu-ray rights, Philips (and others) for DVD IP. That increases the cost of the unit.
So at least, in some cases, R&D costs is passed directly to the user in form if IP license costs.
IBM makes more than 1 Billion USD a year in license agreements.
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