A cursory inspection reveals that the new share plans come with unlimited minutes and text messages. These may not appear competitive relative to the cost of the grandfathered data plans, particularly for those heavy data users out there. But to the average user, this could be a significant net savings to switch out of those holdover contracts due to the discounts you would receive on the other aspects of your plan. It stands to reason that a good number of those folks out there with unlimited plans for a single device may not be using enough data to actually be saving any money on the byte. They could in fact be paying a serious premium for a class of service that is not actually delivering any additional value for them.
"Don't drop acid, take it pass-fail!" -- Bryan Michael Wendt