Submission + - Sweden to open embassy in Second Life.
sinserve writes: Sweden to open world's first embassy in Second Life.
Sweden is at an advanced stage of planning the opening of the worlds' first official embassy in Second Life.
The embassy, a copy of Sweden's embassy House of Sweden, in Washington D.C., will act as a link between the real and the virtual world. Through the official portal of Sweden, www.sweden.se the embassy will provide visitors with information about Sweden.
Reaching out internationally, to an increasingly selective crowd, calls for an inventive and progressive way of working with communication. It is of great importance that we find our target groups where they are most likely to be open to our information, in their own context. Second Life is one of many alternative channels we ought to look further into, says Olle Wästberg, Director General of the Swedish Institute.