Comment Re:Trademark law - protect it or lose it (Score 1) 202
That's just restating #2.
Hoping the people at the bottom will act outside of their stated job assignment for the potential good of the overall company is... not very likely.
Basically, the way a company STOPS doing this is for them to experience a public backlash and have someone from the TOP change the low level people's goals.
Again, companies (especially large ones) do NOT act as a single entity that knows everything that's going on to/around them.
Another thing... if the lawyers have any kind of metrics on how many infringements they've found and dealt with... you may be asking the person to go against his own job performance metrics.
This could very reasonably be a job (trademark defense) farmed out to a law firm who might have a layer or two between the client liaison and the worker searching for instances of infringement. There's plenty of people in the chain who could quite reasonably say "No, our job is to enforce... there's a clear response within our mandate that we can perform. Don't bother the client with this." The link between the client liaison and the company contact in particular is not one they'll want to use too often for fear of annoying the client.