Comment Re:Ridiculous! (Score 1) 590
I think it more likely has to do with the difficulty of creating a female hero that people actually care about. Since they can't seem to do that, they will just convert an already popular hero, giving them an instant audience.
I question how long that instant audience will hold up if the comments on this story are any indication of the current audience.
So Marvel risks alienating a large amount of the existing readers in an attempt to bring on new ones. Whereas if they came up with something new, the existing Thor readers would continue on as normal and they might grow an audience for a new title. If a new title fails, it's no big deal in the long run. If they screw up an existing title there are bigger repercussions. I suppose they don't care now that they have Disney backing their failures (and successes)