Submission + - AdSense Users Asked to Update Their Privacy Policy (circleid.com)
Netzer writes: CircleID has a post by Dhaval Doshi mentioning that he received an email from Google AdSense asking publishers to change their websites' privacy policy in preparation for Google's new interest-based advertising. According to Google, 'Interest-based advertising enables advertisers to reach users based on their interests (e.g. 'sports enthusiasts'), and allows them to show ads based on a user's previous interactions with them, such as visits to advertiser websites.' In order to do this, Google requires to place a cookie in the computer of the user and Google AdSense now requires publishers to change their website's privacy policy accordingly.