But neither Oracle nor Sun used the name UNIX, either then
Well, actually, Sun's OS originally announced itself in the boot message as "Sun UNIX 4.2BSD Version {version number}", or something such as that, until AT&T got cranky; "SunOS" first appeared in the boot message in, as I remember, 4.0 (at which point it was also more "4.3BSD" than "4.2BSD").
Define "used"/"uses". They don't use it in the OS's brand name, but they sure use it on, for example, the Solaris 11 overview page ("Brings the reliability, security and scalability of the #1 UNIX OS to the enterprise cloud"). Apple doesn't use "UNIX" in the name of their OS, either, but they used it in various advertising materials, e.g. "sends all other Unix boxes to /dev/null", and The Open Group told them they had to certify (Mac) OS X in order to use the trademark.
Back in the day when that trademark cost money
It still costs money:
Annual fees apply, which are referenced by the Trademark License Agreement:
- License fee for the TMLA to remain in place
- Product registration fees
- Program fees (royalties)
Separate fees apply for the test suites.
every vendor called it something other than UNIX - SunOS, Solaris, Iris, AIX, HP/UX, SCO OSE, Dynix, CLIX, et al. The only company I can recall calling it UNIX was Novell's UnixWare, but then Novell got USL from AT&T.
There was also Digital UNIX, which was the new name for DEC OSF/1 after it passed the test suite for SUS conformance. (It was later renamed Tru64 UNIX when there was no longer a "Digital Equipment Corporation".)
So it would cost Oracle nothing.
...as long as they stop calling Solaris "the #1 UNIX OS" (or anything else with "UNIX" in it).