The Escapist's Shamus Young recently posted an article complaining about the proliferation of distribution platforms and social networks for video games. None of the companies who make these are "quite sure how games will be sold and played ten years from now," he writes, "but they all know they want to be the ones running the community or selling the titles." Young continues, "Remember how these systems usually work: The program sets itself up to run when Windows starts, and it must be running if you want to play the game. If you follow this scheme to its logical conclusion, you'll see that the system tray of every gaming PC would eventually end up clogged with loaders, patchers, helpers, and monitors. Every publisher would have a program for serving up content, connecting players, managing digital licenses, performing patches, and (most importantly) selling stuff. Some people don't mind having 'just one more' program running in the background. But what happens when you have programs from Valve, Stardock, Activision, 2k Games, Take-Two, Codemasters, Microsoft, Eidos, and Ubisoft? Sure, you could disable them. But then when you fire the thing up to play a game, it will want to spend fifteen minutes patching itself and the game before it will let you in. And imagine how fun it would be juggling accounts for all of them."