I see the future a bit different. I would like to pay to the promotion companies (labels?) a fee per service with a clear way to measure the effectiveness. I don't think they will get any where with a business case like: "Give me a fix part of your income and trust me, I am doing what is best for you."

This difference you mention is plain wrong! That makes me think you have not worked in any "real world" project. Most of the project have an ill-defined set of requirements and an unrealistic delivery date. So, you have to spend 2 months of trying to understand and clarify what the customer actually wants, and 3 weeks of hacking together some minimal pile of garbage that just barely does it.

I think the problem with this could come from two corners: 1- The people at Cisco are not as confident with their source code as the people of Linux, Free/Net/OpenBSD 2- There are back doors in the Cisco systems for the government to use and they are afraid anyone else might find them useful!