... the content is the property of the creators and it is their right to distribute it in the manner and time of their choosing and no one elses.
Unfortunately it is more complicated than that. There is a cartel that controls distribution for movies. The cartel takes the largest share of any revenues. Giving money to the cartel perpetuates the cartel.
My personal take is that I am loathe to give money to the cartel. Sony, for example, stands between me and the people who really made the movie. I can't give the actual creators any money, as much as I appreciate their work, I can only give Sony money and then some insignificant sliver of that goes to the creative types who are really just Sony employees. Should I care that Sony pretends to be the creator and pretends to be hurt by my actions? I don't care about Sony's rights, I'm appalled anyone would think Sony has any rights.
Note that I consider first-runs in theaters to be fair game. They can charge what they want, keep it in the theaters for as long as they want, etcetera. Movie sales as it is currently situated is what I find so appalling. If I pay for a disc I should own it. Even better, I should pay for a file download and own that, as we now have for music.
Contrast the current movie situation with books. If a book is new and I want it, I pay for it. I do this because I appreciate an author's work and my money pays them for that work and encourages them to do more. A fair percentage of what I give Amazon will really get to the author, so I feel like my actions matter in this case. I'm also fairly persuaded that money for music is more fairly distributed and the "product" is now no longer crippled with DRM. I'd be thrilled if they ever did that for books, it's really the only sticky point for giving money to Amazon.
If the movie cartel would pretend to care about the current social contract and renegotiate it with me and every other consumer, I'd play along. What's a fair price to own a movie? Let's find out. Let's have a market and see what happens. And if I knew there was percentage of my money going to writers, directors, perhaps even actors, I'd be more willing to part with cash. If I owned the "product" I was paying for I'd be happier. What the cartel is actually doing is what cartels always do: thump chests, hurt random people with lawsuits, pay for governments (especially USA) to strong-arm anyone they consider a threat, etcetera.