Chances are, they don't know themselves exactly how "quantum" the system is. It's unlikely to be an outright fraud --- there's something other than a Core 2 Duo on the inside faking quantum results --- but a system working on the hairy edge of current technical understanding. They've built something that has a bunch of cryogenic doodads and performs annealing, but the technical understanding isn't all there. That said, they have demonstrated signs of acting in bad faith --- being very cagey about offering real details, and performing poorly-done comparisons against sub-optimal classical systems. So, they know that even they don't know whether the system they have lives up to claims, and are acting like a for-profit corporation rather than researchers with integrity about it.