I live in Chicago and the going rate for a movie is $12 per ticket... I wouldn't mind paying $12 but the last 10 movies I have seen in theaters have just been awful. Horrible Bosses, Killer Elite, The Spirit... etc etc... every time I see an ad on tv for a movie I think "Geez, that looks good" and then when I go see the movie I realize that the only good scenes were actually in the commercial already and the movie itself is just filler. Movies have become a combination of a Ponzi Scheme and a classic Bait and Switch. The Ponzi Scheme is based on the financing of movies: they raise tens of millions of dollars to produce a movie but the whole enterprise depends on building buzz to get more and more people to buy in and then ultimately nobody but the people at the top get profit. The Bait and Switch: all the movie company needs to do is make a product just barely enough like the film being advertised that people won't scream "This movie is NOTHING like the ads I saw for it" but then at the same time the movie company spends just the absolute minimum on actually making the product being advertised so that it really isn't what you thought you bought a ticket to see at all. In short, the reason I rarely go see movies at the theater anymore is that everytime I give it a try I just end up feeling like I got raped then mugged... and then there is always the actual possibility of getting raped and mugged because the other people at movie theaters in Chicago tend to be Neanderthals who show up ten minutes late, yell at the screen, and generally behave like they are in the stadium at a Bears game. Not worth $12 at ALL. I have a 52 inch tv at home and a nice couch so the DVD experience is pretty sweet by comparison..