Comment Re:Advertising these days... (Score 1) 667
I think it's less to do with creating a good image of Toyota and more to do with getting people thinking about Toyota. Just look at the hype this stupid prank has created. If some guy out there is thinking of buying a car but hasn't the first clue of what he should get, he will probably see this story in the news and the next thing you know he will be thinking "Toyota" the rest of the day and might actually get one.