Submission + - Porn industry looking for fix for piracy problem (arstechnica.com)
Hedgehog writes: Piracy has the porn industry up in arms, and they appear to be hard up for solutions to the problem. The increased popularity of BitTorrent and other p2p networks has made profits harder to come by for the industry. 'With sales tanking quickly over the past several years in favor of free alternatives, the industry is now trying to figure out ways to stay afloat. Piccionelli estimates that no more than 15 or 20 percent of the porn in the wild is legitimate — for an estimated $50 billion industry, that could mean a lot in lost sales, although it is highly debatable whether many of those downloading XXX features on their P2P network of choice would have purchased those titles instead.' At least they're not looking at DRM: 'Noting something that Hollywood still has yet to acknowledge: "I worry about [the producers] coming up with DRM or technological solutions, because they're not going to work."'