The problem is that people entering college now are too young to remember when they were first exposed to computers because computers are everywhere and they've had them all their life. I remember being excited about my family's first computer (and IBM PC XT) and wondering how it works, but that was because I was 9 at the time. Computers are so commonplace today, and many are not even recognizable as computers, that we shouldn't expect kids to have an immediate sense of wonder about them.
Another issue is that young people probably see computers and software as these mystical things that are handed down to us from large, powerful companies like Apple and EA. So they may need to be informed that it is within their means to tinker with software and build things on their own.