SEGA is not sending these notices. They contract a brand protection firm. The likes of BrandShield Ltd., BrandVerity Inc., Corporation Service Company, Custodian Solutions, EnablonS.A., etc. Those use Web crawling and analysis software - usually developed in-house - and they act as the copyright holderâ(TM)s legal representatives. The notices are automated and are sent out by a truckload every day. Nobody is checking them for accuracy. All this tells me the chances of a significant penalty for an erroneous DCMA take-down notice are virtually zero.