Who do you trust? On what grounds do you base that trust? In a normal person's day, in the messages that come at them, almost all are trying sell them on something. This includes companies, universities, newspapers, etc. The more complex the pitch the more likely they are trying to smother you with bullshit. And the normal person gets hit with a crazy number of messages every day.
Things were better with newspapers. Each newspaper had a vastly smaller area of effect. The editorial pages had both the editor's opinion and other opinions. Those days are gone.
I don't blame people who act in a manner reasonable to them. I do blame the people (excluding teenagers) who act in the same way you describe and have money and education. They buy from Amazon, saving a few bucks and helping put local stores out of business. They encourage friends to sign up on Facebook and join their Facebook page, for reasons that make sense to them. Few of them are capable of critical thinking and they prefer what their own groups says.
In the end run you are better off with your circle of friends. They may be there when the zombies attack or the world comes to an end. There is always another disaster over the next hill. Everybody sticks with their own.