Same story in Finland:
they say, a cup of coffee was something around 1.5-2 Finnish marks (before switch to euro),
now it's at least 2€ (http://keskustelu.suomi24.fi/t/10766202/mitahan-se-kahvikupponen).
5-6 times increase...
Advertising != tracking.
I am ok with advertising through duckduckgo.com,
they provide search services without tracking me, and manage to be financially sustainable.
Why should browsers be different, and spy on users?
Simple answer:
discontinued Internet Explorer.
Now users need another software to download a different browser,
and the Mozilla Firefox has heroically taken the place of discontinued IE.
It has always been, and will be - the car analogy!..
This could not go wrong, really (or could it!?).
and the news then continues about "open source software"...
egrep -n '^[a-z].*\(' $ | sort -t':' +2.0