I think it is more of a "slippery slope" issue than just the current plan outlined in this article. What's to stop companies from using your browsing history, gps history and/or the people you hang out with (recurrence of proximity to other tracking sources) to "tweak" your FICO, new or not? The list of sources and calculated outcome impacts are endless.
If protections aren't put in place we need to think about every online act (and we are always online in some way), past and present and how it will impact your unknown future plans. If the banks want this info you know the insurance companies want it too. Imagine auto insurance premiums impacted by how often and/or well you play GTA, or Health premiums impacted by who you hung out with a few too many times as a teen.
It all hurts my head!!! (Crap, that probably affected my rates).