Comment This should be done differently (Score 1) 97
1. Do not put a charger in every package.
2. Raise the unit price of a phone by two-three dollars, to cover all expenses.
3. Do not sell the charger - just give it away free with every iPhone purchase, for those who really need one, and ask for one.
4. Offer to buyback any Apple charger sold in the past (not in money, but give 5 dollars credit on any future Apple purchase).
5. Brag about saving the planet and about your environmental concerns.
6. Bask in the glory of being both successful and a good corporate citizen.
Any other approach is destined to be either stupid, either to put the company in an unpleasant light.