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RIM CEO Says Company 'Seriously' Considered Switch To Android 283

zacharye writes "RIM CEO Thorsten Heins's interview with the Telegraph on Thursday made headlines for his admission that the company can't keep up with Apple and Samsung without outside help. But there's another interesting nugget buried within the interview that didn't get quite as much attention: Heins says that RIM took a long, hard look at migrating to Android before deciding to plow forward with BlackBerry 10. Heins said, 'We took the conscious decision not to go Android. If you look at other suppliers’ ability to differentiate, there’s very little wiggle room. We looked at it seriously — but if you understand what the promise of BlackBerry is to its user base: it’s all about getting stuff done. Games, media, we have to be good at it, but we have to support those guys who are ahead of the game. Very little time to consume and enjoy content — if you stay true to that purpose you have to build on that basis. And if we want to serve that segment we can’t do it on a me-too approach.'"
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RIM CEO Says Company 'Seriously' Considered Switch To Android

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  • by Sir_Sri ( 199544 ) on Friday August 03, 2012 @01:40PM (#40870371)

    This is the space left for where you admit your error and announce a switch to android.
    The content of this space is why you're going out of business. We all understand that it would be very very hard to be competitive against samsung and HTC and so on. But blackberry is now next to irrelevant in the marketplace. And RIM needs a rapid change in direction. Hell, jumping on windows phone 8 is a better plan than clinging to blackberry 10.

It seems intuitively obvious to me, which means that it might be wrong. -- Chris Torek