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Acclaim Back From the Dead 41

GameDailyBiz reports that Acclaim is back from the dead (again), and this time it's a MMOG publisher. From the article: "Acclaim's first title will be BOTS, a multiplayer online robot fighting game that is completely free to play. 'The game is designed with accessibility and a positive community experience in mind. A sports-like ranking system allows players to challenge themselves against their friends in a cleanly rendered, safe and youth friendly environment as they develop their skills and evolve their own personalized BOT,' says Acclaim." They're also planning a more traditional MMOG called 9Dragons.
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Acclaim Back From the Dead

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  • by Rimbo ( 139781 ) <.ten.labolgcbs. .ta. .ytisobmir.> on Tuesday February 28, 2006 @04:57PM (#14820585) Homepage Journal
    The idea behind having a big name doesn't work if the name isn't associated with anything. Irnfrogramresr buying "Atari" makes sense -- there's Pong, that whole old-school feeling, the funky "A" logo. Activision buying "Acclaim" is... Well, I'm trying to come up with an association here, and "Turok" isn't registering on the ol' 'leet-o-meter.

    If Activision couldn't buy a bigger name, seems they're better off creating a new brand of their own, a la Toyota's creation of Lexus and Scion.
  • by Pluvius ( 734915 ) <pluvius3@[ ]il.com ['gma' in gap]> on Tuesday February 28, 2006 @06:30PM (#14821709) Journal
    Irnfrogramresr buying "Atari" makes sense -- there's Pong, that whole old-school feeling, the funky "A" logo. Activision buying "Acclaim" is... Well, I'm trying to come up with an association here

    I'll give you one: "crap." The fact that anyone would think that buying a brand name with such a terrible reputation is a good idea is honestly mystifying.

    BTW, the article says that a co-founder of the modern Activision bought the name. Don't know it it's independent from Activision or not.

    Rob

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