Acclaim Back From the Dead

GameDailyBiz reports that Acclaim is back from the dead (again), and this time it's a MMOG publisher. From the article: "Acclaim's first title will be BOTS, a multiplayer online robot fighting game that is completely free to play. 'The game is designed with accessibility and a positive community experience in mind. A sports-like ranking system allows players to challenge themselves against their friends in a cleanly rendered, safe and youth friendly environment as they develop their skills and evolve their own personalized BOT,' says Acclaim." They're also planning a more traditional MMOG called 9Dragons.

Missing the point of branding?

[Rimbo]

The idea behind having a big name doesn't work if the name isn't associated with anything. Irnfrogramresr buying "Atari" makes sense -- there's Pong, that whole old-school feeling, the funky "A" logo. Activision buying "Acclaim" is... Well, I'm trying to come up with an association here, and "Turok" isn't registering on the ol' 'leet-o-meter.

If Activision couldn't buy a bigger name, seems they're better off creating a new brand of their own, a la Toyota's creation of Lexus and Scion.

Re:Missing the point of branding?

[Pluvius]

Irnfrogramresr buying "Atari" makes sense -- there's Pong, that whole old-school feeling, the funky "A" logo. Activision buying "Acclaim" is... Well, I'm trying to come up with an association here

I'll give you one: "crap." The fact that anyone would think that buying a brand name with such a terrible reputation is a good idea is honestly mystifying.

BTW, the article says that a co-founder of the modern Activision bought the name. Don't know it it's independent from Activision or not.

Rob