German Publishers Push Regulators To Fine Apple Over App Tracking Transparency (9to5mac.com)
German publishers and advertising groups are urging regulators to fine Apple over its App Tracking Transparency (ATT) system, arguing it unfairly restricts access to advertising data while allowing Apple to remain the central gatekeeper -- without subjecting its own apps to the same restrictions. If Germany's antitrust authority does rule against Apple, the company could face fines of up to 10% of its global revenue. 9to5Mac reports: One of the countries investigating whether ATT is anticompetitive is Germany. Last year, in an attempt to appease the country's antitrust watchdog, the company proposed several changes to the framework's rules. From Reuters' original coverage of Apple's changes proposals: "Apple had agreed to introduce neutral consent prompts for both its own services and third-party apps, and to largely align the wording, content and visual design of these messages, said Andreas Mundt, head of Germany's Bundeskartellamt. The company also proposed simplifying the consent process so developers can obtain user permission for advertising-related data processing in a way that complies with data protection law." [...] At the time, German regulators launched a consultation with industry publications to determine whether the proposals addressed their concerns. As it turns out, the answer was a hard no.
As Reuters reported today: "Apple's proposed changes to its app tracking rules do not resolve antitrust issues in the mobile advertising market, associations representing German publishers and advertisers said on Tuesday as they urged the country's antitrust authority to slap a fine on the U.S. tech giant. [...] 'The proposed commitments would not change the negative effects of the App Tracking Transparency Framework,' Bernd Nauen, chief executive of the German Advertising Federation, said in a joint letter signed by the trade bodies. 'Apple would remain the data gatekeeper and would continue to decide who gets access to advertising-relevant data and how companies can communicate with their end customers,' he said."
As Reuters reported today: "Apple's proposed changes to its app tracking rules do not resolve antitrust issues in the mobile advertising market, associations representing German publishers and advertisers said on Tuesday as they urged the country's antitrust authority to slap a fine on the U.S. tech giant. [...] 'The proposed commitments would not change the negative effects of the App Tracking Transparency Framework,' Bernd Nauen, chief executive of the German Advertising Federation, said in a joint letter signed by the trade bodies. 'Apple would remain the data gatekeeper and would continue to decide who gets access to advertising-relevant data and how companies can communicate with their end customers,' he said."