Best Web Analytics Software for Intellum Platform

Looker reinvents the way business intelligence (BI) works by delivering an entirely new kind of data discovery solution that modernizes BI in three important ways. A simplified web-based stack leverages our 100% in-database architecture, so customers can operate on big data and find the last mile of value in the new era of fast analytic databases. An agile development environment enables today’s data rockstars to model the data and create end-user experiences that make sense for each specific business, transforming data on the way out, rather than on the way in. At the same time, a self-service data-discovery experience works the way the web works, empowering business users to drill into and explore very large datasets without ever leaving the browser. As a result, Looker customers enjoy the power of traditional BI at the speed of the web.

Understand your customers like never before. Google Analytics provides free, powerful tools to analyze your business data in one centralized platform. Google Analytics 4 (GA4) is the latest evolution of Google’s analytics solution, offering a more detailed and holistic view of user behavior across websites and apps. Designed with privacy at its core, GA4 uses event-based tracking for greater flexibility and precision in data collection. It features advanced capabilities such as cross-platform tracking, machine learning-powered insights, and predictive analytics to help businesses uncover key customer insights and make informed decisions. With seamless integration with Google Ads and customizable reports, GA4 enables businesses to optimize their strategies while staying compliant with privacy standards.

Woopra is a Customer Journey Analytics platform that helps companies understand, analyze and retain customers. The platform is designed for optimization and growth across the entire customer lifecycle. The platform uses individual-level data to generate aggregate analytics reports that provide full lifecycle insights and bridge departmental gaps. Woopra's proprietary tracking technology tracks your usage across your website and mobile apps. The platform also offers 51+ integrations with partners like Salesforce, Marketo and Intercom. This allows you to seamlessly unify disparate data points across tools or teams.

Everything you need to make your customers your greatest growth engine. Gainsight Customer Cloud combines all the technology necessary to make sure your customers adopt your products and reach their goals with your company. You can orchestrate every aspect of the customer journey and deliver great results at scale. To deliver exceptional user experiences, combine deep SaaS product analytics and personalized in-app interactions. To ensure a great customer experience, capture feedback, close the loop with respondents, discover insights, and make it happen. Open platform that acts as a central hub to customer data systems and provides actionable insight to all employees to make better decisions for the customer. Whitespace analysis, cross-sell playbooks and simplified renewals can all help to increase revenue.

The Meta Pixel, also known as the Facebook Pixel, is a JavaScript code snippet that allows you track visitor activity on your website. It works by loading a small set of functions that you can use whenever a visitor takes an action (called an "event") that you want to track (called the conversion). The Ads Manager shows tracked conversions. These can be used to track conversions, measure effectiveness of ads, define custom audiences for ad targeting and analyze the effectiveness of your website's conversion funnels.