OptiDress serves as a virtual fitting room specifically designed for online fashion retailers. Shoppers can create a 3D avatar by entering their measurements, such as height, weight, and body shape, without the need to upload any photographs or provide biometric information. This allows them to visualize clothing items on their avatar, with the suggested size conveniently displayed within the size selector of the product page, eliminating the need for additional clicks.
To enhance the shopping experience, the avatar remains available for 30 days, enabling returning customers to try on clothes instantly instead of going through the setup process again.
For merchants, OptiDress can be seamlessly integrated as a native application on Shopify, a plugin for WooCommerce, or as a universal script for various platforms, including PrestaShop, Magento, Wix, Squarespace, Webflow, BigCommerce, Shopware, Salesforce, and even custom-built sites, all without requiring a redesign, photo shoots, or any development work.
The pricing model is flexible, offering monthly or annual subscriptions that are tiered based on the number of monthly visitors to the store, and it includes a generation quota, with additional fees applied for any excess usage. Importantly, there is no long-term commitment required, making it an attractive option for a wide range of online retailers. This innovative approach not only enhances customer engagement but also streamlines the shopping journey for users.