Best User Research Software for HubSpot Marketing Hub

Gain a deeper insight into your website's user experience without being overwhelmed by data. While traditional web analytics tools focus on traffic metrics, they fail to capture the true actions of your users—this is where Hotjar comes into play. Monitor key indicators like Customer Satisfaction (CSAT), Net Promoter Score (NPS®), and the Voice of Customer (VOC) to gain a clearer understanding of user sentiment. Remove the uncertainty by utilizing Session Recordings to observe how individuals interact with your platform, allowing you to empathize with their challenges. By analyzing user behavior and posing the right questions at crucial moments, you can enhance engagement. Hotjar seamlessly integrates with most popular platforms, making it easy to visualize user actions. This visual representation of clicks, taps, and scrolling provides invaluable insights into user motivations and preferences. Furthermore, by viewing recordings of actual visitor interactions, you can accurately identify areas for improvement and better cater to your audience's needs. Ultimately, Hotjar empowers you to create a more user-centered experience.

Mouseflow is a platform for behavior analytics. It's used by Product, Marketing, UX Design, Analytics teams to ensure high conversion rates and a great website experience. Mouseflow allows you to see your users' eyes through session recordings. You can also understand what is most important to them with heatmaps. Mouseflow is an innovative platform on the market that uses automatic friction detection to let you know which recordings you want to watch and avoid sampling across plans. Heatmaps can be created for all pages. You can filter them using multiple parameters.

Survicate is a Customer Feedback Platform built to help teams collect, analyze, and act on customer feedback. Run targeted surveys on your website, in-product, in mobile apps, and via email, triggered by user behavior and synced with your CRM, helpdesk, or product analytics stack. Bring in feedback from 15+ sources such as support tickets, call transcripts, and App Store reviews, and let Research Hub, our AI research repository, analyze it automatically. Ask AI Research Assistant anything and get answers grounded in real customer responses. Survicate MCP lets you use your feedback inside Claude, ChatGPT, or Cursor: check results, read research summaries, start Research Hub projects, and build surveys without leaving the chat. Turn insights into action with 45+ native integrations, including HubSpot, Salesforce, Intercom, Zendesk, Amplitude, and Slack. Trusted by product managers, researchers, and CX teams who rely on feedback to guide their decisions.