Companies have to prove event lead quality, quantify face value, and protect data privacy while trying to capture leads. Marketers are also challenged with reporting results and integrating data to support marketing and sales. Cvent LeadCapture is the best event software platform. Universal LeadCapture, a mobile application, allows exhibitors to collect leads at all events they attend using a single, consistent application. This app eliminates the need for business cards to be manually collected and transcribed. Or worse, to rent outdated lead-scan devices, which can be expensive and difficult to use at different events and provide inconsistent qualification processes. Universal LeadCapture provides a single, consistent solution for capturing, qualifying, and following up with leads at any trade show or third-party event. Integrations with a variety of providers allow for this flexibility.